Joining forces with the
collective aim of raising awareness of obesity and promoting a healthier youth
in the South Asian region and beyond, ISE member societies from Bangladesh,
India, Nepal, Pakistan, and Sri Lanka have come together under their Regional
Federation, the South Asian Federation of Endocrine Societies (SAFES), to launch
the “Run for a Health Life” campaign to create awareness of obesity, one of the
most rapidly increasing risk factors of diabetes and other serious diseases.
The campaign aims to prevent the prevalence of obesity by reaching out to
schools and broadly to the younger generation by conducting awareness sessions
on changing lifestyles and encourages greater physical activity, especially
running.
President
of SAFES Dr Abbas Raza said, “As experts
in the field, SAFES considers it as its prime responsibility to work for
awareness that obesity and diabetes is preventable, all we need is regular
exercise and a healthy lifestyle. Following these simple measures, we can save
our future generation from the risk of serious diseases”
Key facts:
The
campaign takes a 360° approach and focuses on 4 core objectives:
1.
Addressing the rising trend of obesity in young children – Pakistan alone is the 8th most obese country in the world!
2.
Raising public awareness – Working with partners
including governments, schools and sports influencers
3.
Translating knowledge into action – Delivering education to help tackle poor lifestyle, particularly in children
4. Giving
back to community – Donations for every
step taken to support an active and healthier nation
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